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Research papers

Global communication (French)

Our hypothesis is that "corporate" communication is sub-divided in three entities which enact different rationalities: the discourse of the enterprise, of a legal and economic nature ; the institutional discourse, of a political and ethical nature ;...

Catalogue: ESOMAR Congress 1989
Author: Yves Krief
Company: SORGEM IMR
September 1, 1989
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Citation

Krief, Y. (1989a, September 01). Global communication (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-communication-french-


Research papers

Global communication

Our hypothesis is that "corporate" communication is sub-divided in three entities which enact different rationalities: the discourse of the enterprise, of a legal and economic nature ; the institutional discourse, of a political and ethical nature ;...

Catalogue: ESOMAR Congress 1989
Author: Yves Krief
Company: SORGEM IMR
September 1, 1989
×

Citation

Krief, Y. (1989a, September 01). Global communication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-communication


Research papers

The researcher at the service of decision-making in collective build-up of the enterprise's project (French)

After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Pierre J. Burgaud
June 15, 1986
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Citation

Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-researcher-at-the-service-of-decision-making-in-collective-build-up-of-the-enterprise-s-project-french-


Research papers

The researcher at the service of decision-making in collective build-up of the enterprise's project

After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Pierre J. Burgaud
June 15, 1986
×

Citation

Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-researcher-at-the-service-of-decision-making-in-collective-build-up-of-the-enterprise-s-project


Research papers

East West cooperation agreements

This paper discusses the more important practical aspects arising in the course of business operations under co- operation agreements between Eastern European and Western European business enterprises. Particular coverage is given to the more usual...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Andrew G. Miles
June 15, 1982
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Citation

Miles, A. G. (1982a, June 15). East West cooperation agreements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/east-west-cooperation-agreements


Research papers

How to overcome the recession?

In this contribution we investigate the dynamics in the population of enterprises. Enterprises are established or taken over, expand or suffer cut-backs. The result of the development of all these individual firms is the economic change which...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Dirk Huisman
Company: SKIM
June 15, 1982
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Citation

Huisman, D. (1982a, June 15). How to overcome the recession?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-overcome-the-recession-


Research papers

Industrial market research in a planned economy

George Bush is charged by the executives of MASHINDUSTRY with the task of informing them about the "rules of the game", permitting him to reveal the business possibilities of the enterprise on the markets of the COMECON-countries. George relies on...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Gábor Hoványi
October 1, 1981
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Citation

Hoványi, G. (1981a, October 01). Industrial market research in a planned economy . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/industrial-market-research-in-a-planned-economy-